Whilst there where many products for sale in Pembroke Dock Co-operative Society store, the thing that catches the eye is the poster for its Chocolate Club.
Although co-operative societies are primarily known for the periodical payment of the dividend to their members some societies were more creative in their savings schemes, and clubs were organised that focussed around particular seasons or products, such as Christmas club at Pontycymmer and a chocolate club at Pembroke Dock.
This photograph advertising a co-operative society chocolate club appears to be a rare survivor, but documents relating to a Women's Guild chocolate club can be found at Walsall Local History Centre.