Dr Frederic Boy

Associate Professor

Business

+44 (0) 1792 295712

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Office 214 - 214
Second Floor
School of Management
Bay Campus

Available For Postgraduate Supervision

Research Links

https://orcid.org/0000-0003-1373-6634

Google Scholar

About

Frederic Boy (PhD) is a multidisciplinary scientist (Data Science, Psychology, Neuroscience) educated in Grenoble University (BSc, MSc), University of Edinburgh (MSc) and the CNRS (PhD). During his postdoctoral training at the world-class Cardiff University Brain Research Centre (CUBRIC), he was funded by the Wellcome Trust and part of the team that developed one of the first technique to image functional chemistry in the living human brain. Since joining Swansea University in 2012, Fred’s team developed the applied aspects of his research, and worked on how weak electrical brain stimulation can become an efficient adjunct treatment for various medical conditions (such as depression). In 2017, Frederic decided to join the School of Management and apply his analytical and coding skills to the digital epidemiology of technology adoption.

Areas Of Expertise

Digital epidemiology
Mental heath
Neuromanagement / Neuromarketing
Data science
Neuroscience
Cognitive Psychology
Datamining

Career Highlights

Teaching Interests

Data Analytics
Digital Marketing
Cyberpsychology

Research Award Highlights

Publications

Research Highlights

Alshehri, A., Mulyata, J., Alqahtani, F., Ilahi, S., & Boy, F. (2024). The Effect of Talent Management in Saudi Oil and Gas MNCs: Strategies and Challenges. Journal of Human Resource and Sustainability Studies, 12(03), 522-554.
https://doi.org/10.4236/jhrss.2024.123029, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa68118
http://dx.doi.org/10.4236/jhrss.2024.123029
Al-Kenane, K., Boy, F., Alsaber, A., Nafea, R., & AlMutairi, S. (2024). Digital epidemiology of high-frequency search listening trends for the surveillance of subjective well-being during COVID-19 pandemic. Frontiers in Psychology, 15, 1442303
https://doi.org/10.3389/fpsyg.2024.1442303, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa68111
Malik, T., Gethin, D., Boy, F., Davies, G., & Parker, A. (2023). Re-Engineering Dew-Harvesting Cactus Macrostructures to Enhance Water Collection as an Adaptive Climate Change Strategy: An Experimental Comparison. Atmosphere, 14(12), 1736
https://doi.org/10.3390/atmos14121736, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65096
http://dx.doi.org/10.3390/atmos14121736
Al Kakoun, N., Boy, F., & Xavier, P. (2024). Don’t let perfect be the enemy of good: how perfectionism influences human-centred designing engagement and communal design production in civil engineering. Research in Engineering Design, 35, 171-189.
https://doi.org/10.1007/s00163-023-00428-0, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65086
Houghton, S., Boy, F., Bradley, A., James, R., Wardle, H., & Dymond, S. (2023). Tracking online searches for gambling activities and operators in the United Kingdom during the COVID-19 pandemic: A Google Trends™ analysis. Journal of Behavioral Addictions, 12(4), 983-991.
https://doi.org/10.1556/2006.2023.00055, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64728
Boy, F. (2023). Google Trends Dynamics for the Guidance of Open-Source Intelligence: Augmentation of Social-Media and Survey Surveillance of Population Mental Health. In IEEE International Symposium on Technology and Society (ISTAS) (pp. 224-232). IEEE.
https://doi.org/979-8-3503-2486-0/23/$31.00, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64514
Sumner, P., Vivian-Griffiths, S., Boivin, J., Williams, A., Venetis, C., Davies, A., Ogden, J., Whelan, L., Hughes, B., Dalton, B., Boy, F., Chambers, C., & Boy, F. (2014). The association between exaggeration in health related science news and academic press releases: retrospective observational study. BMJ, 349(dec09 7), g7015-g7015.
https://doi.org/10.1136/bmj.g7015, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa19767
http://www.bmj.com/content/349/bmj.g7015
Boy, F., Husain, M., Sumner, P., & Boy, F. (2010). Unconscious inhibition separates two forms of cognitive control. Proceedings of the National Academy of Sciences, 107(24), 11134-11139.
https://doi.org/10.1073/pnas.1001925107, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa13374
Boy, F. & Sumner, P. (2014). Visibility predicts priming within but not between people: A cautionary tale for studies of cognitive individual differences.. Journal of Experimental Psychology: General, 143(3), 1011-1025.
https://doi.org/10.1037/a0034881, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa18066
Boy, F., Evans, C., Edden, R., Singh, K., Husain, M., & Sumner, P. (2010). Individual Differences in Subconscious Motor Control Predicted by GABA Concentration in SMA. Current Biology, 20(19), 1779-1785.
https://doi.org/10.1016/j.cub.2010.09.003, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa13373

All Research

Journal Articles

Al-Kenane, K., Boy, F., Alsaber, A., Nafea, R., & AlMutairi, S. (2024). Digital epidemiology of high-frequency search listening trends for the surveillance of subjective well-being during COVID-19 pandemic. Frontiers in Psychology, 15, 1442303
https://doi.org/10.3389/fpsyg.2024.1442303, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa68111
Alshehri, A., Mulyata, J., Alqahtani, F., Ilahi, S., & Boy, F. (2024). The Effect of Talent Management in Saudi Oil and Gas MNCs: Strategies and Challenges. Journal of Human Resource and Sustainability Studies, 12(03), 522-554.
https://doi.org/10.4236/jhrss.2024.123029, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa68118
http://dx.doi.org/10.4236/jhrss.2024.123029
Balakrishnan, J., Dwivedi, Y., Hughes, L., & Boy, F. (2024). Enablers and Inhibitors of AI-Powered Voice Assistants: A Dual-Factor Approach by Integrating the Status Quo Bias and Technology Acceptance Model. Information Systems Frontiers, 26(3), 921-942.
https://doi.org/10.1007/s10796-021-10203-y, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57813
Al Kakoun, N., Boy, F., & Xavier, P. (2024). Don’t let perfect be the enemy of good: how perfectionism influences human-centred designing engagement and communal design production in civil engineering. Research in Engineering Design, 35, 171-189.
https://doi.org/10.1007/s00163-023-00428-0, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65086
Houghton, S., Boy, F., Bradley, A., James, R., Wardle, H., & Dymond, S. (2023). Tracking online searches for gambling activities and operators in the United Kingdom during the COVID-19 pandemic: A Google Trends™ analysis. Journal of Behavioral Addictions, 12(4), 983-991.
https://doi.org/10.1556/2006.2023.00055, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64728
Malik, T., Gethin, D., Boy, F., Davies, G., & Parker, A. (2023). Re-Engineering Dew-Harvesting Cactus Macrostructures to Enhance Water Collection as an Adaptive Climate Change Strategy: An Experimental Comparison. Atmosphere, 14(12), 1736
https://doi.org/10.3390/atmos14121736, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65096
http://dx.doi.org/10.3390/atmos14121736
Burkhardt, G., Boy, F., Doneddu, D., & Hajli, N. (2023). Privacy Behaviour: A Model for Online Informed Consent. Journal of Business Ethics, 186(1), 237-255.
https://doi.org/10.1007/s10551-022-05202-1, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa60350
http://dx.doi.org/10.1007/s10551-022-05202-1
Tubadji, A., Boy, F., & Webber, D. (2022). Narrative Economics, Public Policy and Mental Health. Applied Research in Quality of Life, 18
https://doi.org/10.1007/s11482-022-10109-0, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa61322
Tubadji, A., Webber, D., & Boy, F. (2021). Cultural and Economic Discrimination by the Great Leveller. Regional Science Policy & Practice, 13(S1)
https://doi.org/10.1111/rsp3.12456, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57364
Seller, V., Brilliant, C., Morgan, C., Lewis, S., Duckers, J., Boy, F., & Lewis, P. (2021). Anti-perspirant deodorant particulate matter temporal concentrations during home usage. Building and Environment, 195, 107738
https://doi.org/10.1016/j.buildenv.2021.107738, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa56358
Weidacker, K., Johnston, S., Mullins, P., Boy, F., & Dymond, S. (2021). Neurochemistry of response inhibition and interference in gambling disorder: a preliminary study of γ-aminobutyric acid (GABA+) and glutamate–glutamine (Glx). CNS Spectrums, 27(4), 1-11.
https://doi.org/10.1017/s1092852921000316, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57014
Meshari, A., Othayman, M., Boy, F., & Doneddu, D. (2021). The Impact of Learning Organizations Dimensions on the Organisational Performance: An Exploring Study of Saudi Universities. International Business Research, 14(2), 54-71.
https://doi.org/10.5539/ibr.v14n2p54, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa56964
Flanagan, J., Davies, G., Boy, F., & Doneddu, D. (2020). A Review of a Distributed High performance Computing Implementation. Journal of Information Technology Case and Application Research, 22(3), 1-17.
https://doi.org/10.1080/15228053.2020.1812803, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54828
Weidacker, K., Weidacker, K., Johnston, S., Mullins, P., Boy, F., & Dymond, S. (2020). Impulsive decision-making and gambling severity: The influence of γ-amino-butyric acid (GABA) and glutamate-glutamine (Glx). European Neuropsychopharmacology, 32, 36-46.
https://doi.org/10.1016/j.euroneuro.2019.12.110, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa53120
Opris, I., Ionescu, S., Lebedev, M., Boy, F., Lewinski, P., & Ballerini, L. (2020). Editorial: Application of Neural Technology to Neuro-Management and Neuro-Marketing. Frontiers in Neuroscience, 14
https://doi.org/10.3389/fnins.2020.00053, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa53798
Newstead, S., Young, H., Benton, D., Jiga-Boy, G., Sienz, M., Clement, R., Boy, F., & Boy, F. (2018). Acute and repetitive fronto-cerebellar tDCS stimulation improves mood in non-depressed participants. Experimental Brain Research, 236(1), 83-97.
https://doi.org/10.1007/s00221-017-5109-y, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa40417
Weidacker, K., Snowden, R., Boy, F., & Johnston, S. (2017). Response inhibition in the parametric Go/No-Go task in psychopathic offenders. Psychiatry Research, 250, 256-263.
https://doi.org/10.1016/j.psychres.2017.01.083, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31854
Weidacker, K., Whiteford, S., Boy, F., & Johnston, S. (2017). Response Inhibition in the Parametric Go/No-Go Task and Its Relation to Impulsivity and Subclinical Psychopathy. Quarterly Journal of Experimental Psychology, 70(3), 473-487.
https://doi.org/10.1080/17470218.2015.1135350, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa26506
Austin, A., Jiga-Boy, G., Rea, S., Newstead, S., Roderick, S., Davis, N., Clement, R., Boy, F., Clement, M., & Boy, F. (2016). Prefrontal Electrical Stimulation in Non-depressed Reduces Levels of Reported Negative Affects from Daily Stressors. Frontiers in Psychology, 7
https://doi.org/10.3389/fpsyg.2016.00315, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa30210
Boy, F. & Sumner, P. (2014). Visibility predicts priming within but not between people: A cautionary tale for studies of cognitive individual differences.. Journal of Experimental Psychology: General, 143(3), 1011-1025.
https://doi.org/10.1037/a0034881, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa18066
Boy, F. (2014). The relationship between reversed masked priming and the tri-phasic pattern of the lateralised readiness potential.
https://doi.org/10.1371/journal.pone.0093876, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa19768
de Lange, F., Seiss, E., Klippel, M., Hope, C., Boy, F., & Sumner, P. (2014). The Relationship between Reversed Masked Priming and the Tri-Phasic Pattern of the Lateralised Readiness Potential. PLoS ONE, 9(4), e93876
https://doi.org/10.1371/journal.pone.0093876, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa18067
Sumner, P., Vivian-Griffiths, S., Boivin, J., Williams, A., Venetis, C., Davies, A., Ogden, J., Whelan, L., Hughes, B., Dalton, B., Boy, F., Chambers, C., & Boy, F. (2014). The association between exaggeration in health related science news and academic press releases: retrospective observational study. BMJ, 349(dec09 7), g7015-g7015.
https://doi.org/10.1136/bmj.g7015, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa19767
http://www.bmj.com/content/349/bmj.g7015
Evans, C., Puts, N., Robson, S., Boy, F., McGonigle, D., Sumner, P., Singh, K., & Edden, R. (2013). Subtraction artifacts and frequency (Mis-)alignment inJ-difference GABA editing. Journal of Magnetic Resonance Imaging, 38(4), 970-975.
https://doi.org/10.1002/jmri.23923, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa18065
Boy, F. & Sumner, P. (2013). Visibility Predicts Priming Within But Not Between People: A Cautionary Tale for Studies of Cognitive Individual Differences.. Journal of Experimental Psychology: General
https://doi.org/10.1037/a0034881, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa16980
Evans, C., Puts, N., Robson, S., Boy, F., McGonigle, D., Sumner, P., Singh, K., & Edden, R. (2013). Subtraction artifacts and frequency (Mis-)alignment inJ-difference GABA editing. Journal of Magnetic Resonance Imaging, 38(4), 970-975.
https://doi.org/10.1002/jmri.23923, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa16979
McBride, J., Boy, F., Husain, M., Sumner, P., & Boy, F. (2012). Automatic motor activation in the executive control of action. Frontiers in Human Neuroscience, 6
https://doi.org/10.3389/fnhum.2012.00082, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa16981
Boy, F., Evans, C., Edden, R., Lawrence, A., Singh, K., Husain, M., & Sumner, P. (2011). Dorsolateral Prefrontal γ-Aminobutyric Acid in Men Predicts Individual Differences in Rash Impulsivity. Biological Psychiatry, 70(9), 866-872.
https://doi.org/10.1016/j.biopsych.2011.05.030, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa13371
Boy, F., Husain, M., Sumner, P., & Boy, F. (2010). Unconscious inhibition separates two forms of cognitive control. Proceedings of the National Academy of Sciences, 107(24), 11134-11139.
https://doi.org/10.1073/pnas.1001925107, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa13374
Boy, F., Evans, C., Edden, R., Singh, K., Husain, M., & Sumner, P. (2010). Individual Differences in Subconscious Motor Control Predicted by GABA Concentration in SMA. Current Biology, 20(19), 1779-1785.
https://doi.org/10.1016/j.cub.2010.09.003, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa13373
Boy, F. & Sumner, P. (2010). Tight coupling between positive and reversed priming in the masked prime paradigm.. Journal of Experimental Psychology: Human Perception and Performance, 36(4), 892-905.
https://doi.org/10.1037/a0017173, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa13376
Palluel-Germain, R., Boy, F., Orliaguet, J., Coello, Y., & Boy, F. (2006). Influence of visual constraints in the trajectory formation of grasping movements. Neuroscience Letters, 401(1-2), 97-102.
https://doi.org/10.1016/j.neulet.2006.02.072, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa26771

Conference Contributions

Boy, F. (2023). Google Trends Dynamics for the Guidance of Open-Source Intelligence: Augmentation of Social-Media and Survey Surveillance of Population Mental Health. In IEEE International Symposium on Technology and Society (ISTAS) (pp. 224-232). IEEE.
https://doi.org/979-8-3503-2486-0/23/$31.00, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64514
ALKAKOUN, N., Boy, F., Groves, C., & Xavier, P. (2021). Priming Civil Engineers into Human-Centred Designing (and it's unexpected consequences). In ASEE 2021
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57431
https://peer.asee.org/37600
ALKAKOUN, N., Boy, F., & Xavier, P. (2021). Are Civil Engineers practicing what they preach?. In ASEE 2021
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57430
https://peer.asee.org/36697
Elsawy, S., Boy, F., Kotb, H., Khedr, E., Chong, S., Cregg, R., & Boy, F. (2018). High Definition transcranial Direct Current (HD-tDCS) stimulation over the primary motor and insular cortex reduces capsaicin-induced pain and hyperalgesia: a placebo-controlled study. In British Journal of Anaesthesia (pp. e9
https://doi.org/10.1016/j.bja.2017.11.027, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa40418

Other Research Outputs

Boy, F. (2015). Apparatus for altering the mood of an individual
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa23973
Tubadji, A., Boy, F., & Webber, D. (n.d.) COVID Economics: vetted and real-time papers20Center for Economic Policy Research
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54409
https://cepr.org/sites/default/files/news/CovidEconomics20.pdf
Tubadji, A., Webber, D., & Boy, F. (n.d.) COVID Economics: vetted and real-time papers13Center for Economic Policy Research
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54407
https://cepr.org/sites/default/files/news/CovidEconomics13.pdf

Supervision

Exploring the application of information and data analytics in the insurance industry (current)

PhD

Other supervisor: Dr Annie Tubadji
To explore the Effect of Talent Management strategic approaches on performance of multi-national corporations: A case of Saudi Arabia (current)

PhD

Other supervisor: Dr John Mulyata
A Behavioural Approach to Develop Sustainability Leadership : Exploring Personal and Industrial Influences on Saudi Engineers in Saudi Arabia's Manufacturing Sector (awarded 2024)

PhD

Other supervisor: Dr Vasileios Samaras

Other supervisor: Dr Catherine Groves

Other supervisor: Dr Clare Wood
The Direction of Higher Education Organisations in the Kingdom of Saudi Arabia to become a “learning organisation”: An Investigation into the Impact of Human Capital Management and Its Effects. (awarded 2022)

PhD

Other supervisor: Dr Daniele Doneddu
Bourdieu-type Discrimination of Welsh-speakers and School-to-Work Transition (awarded 2023)

PhD

Other supervisor: Dr Annie Tubadji
Priming and Mining the Civil Engineering Mindset: how personal values and perfectionism shape societal engagement and consideration in design (awarded 2023)

PhD

Other supervisor: Dr Catherine Groves

Other supervisor: Dr Patricia Xavier
Listening to internet searches: mining contemporary digital happiness in Britain and Kuwait (awarded 2022)

PhD

Other supervisor: Dr Nick Hajli

Taught Modules

MN-2071 Decision Making and Analysis

The purpose of this module is to provide an awareness and understanding of systematic and other methods available to assist decision makers in making decisions in complex situations, often under uncertainty, together with an awareness of the difficulties and issues arising with such situations and processes.
MN-M605 Artificial Intelligence - Principles and Concepts

Artificial intelligence (AI) has emerged from a future view of widespread automation and Machine Learning (ML) to an application of narrow intelligence that has the potential for transformative societal and industrial change, but also ethical considerations. This module on Artificial Intelligence (AI) prepares business graduates contemplating careers within industry and government, where knowledge of AI and its transformative impact, is likely to be an emerging core skill within the workplace. The module will help develop a detailed and systematic understanding of many of the key complexities, numerous challenges and ethical considerations within the Artificial Intelligence domain. The key skills learned will be in demand by many organisations at a global level.

Dr Frederic Boy

Telephone number

Email address

Twitter Account

LinkedIn Account

Research Links

About

Areas Of Expertise

Career Highlights

Publications

Research Highlights

All Research

Journal Articles

Conference Contributions

Other Research Outputs

Supervision

Exploring the application of information and data analytics in the insurance industry (current)

To explore the Effect of Talent Management strategic approaches on performance of multi-national corporations: A case of Saudi Arabia (current)

A Behavioural Approach to Develop Sustainability Leadership : Exploring Personal and Industrial Influences on Saudi Engineers in Saudi Arabia's Manufacturing Sector (awarded 2024)

The Direction of Higher Education Organisations in the Kingdom of Saudi Arabia to become a “learning organisation”: An Investigation into the Impact of Human Capital Management and Its Effects. (awarded 2022)

Bourdieu-type Discrimination of Welsh-speakers and School-to-Work Transition (awarded 2023)

Priming and Mining the Civil Engineering Mindset: how personal values and perfectionism shape societal engagement and consideration in design (awarded 2023)

Listening to internet searches: mining contemporary digital happiness in Britain and Kuwait (awarded 2022)

Taught Modules

MN-2071 Decision Making and Analysis

MN-M605 Artificial Intelligence - Principles and Concepts